For this big branding project I worked closely with the agency team to first develop a mark, which would be the key visual for this campaign. A symbol that could set the tone, while being used in may different scenarios, to tell the features of the new Intelligent WiFi from Virgin Media.
I tought at the WiFi signal and its spatial presence. An ethereal stream of data, that could be visualized and deliver personality as well as support the narrative of the video contents.
Once the language was established, I worked with a team of motion designers to create a series of explainer videos that could highlight the technical features of the Virgin Media kit, with a user-friendly language, showing practical situations.